Beth Bourrelly: From architect to clothing designer May 21 2014, 0 Comments

Continuing our blog series Behind the Label, I find out a little bit more about Beth Bourrelly, the founder and designer of one of our standout UK kids' labels redurchin.

redurchin at Small to TALL

Can you tell me a bit about yourself?

I’m an architect by profession. I worked for the practice that designed the London Eye, in the UK and Bangkok, and more recently designed the home of the practice owners. 

I grew up in Cornwall but now live and work in Greenwich, London with my husband and three children, Maya (11), Theo (9) and Zachy (5). I still spend a lot of time there by the sea and also in France where my husband’s family live.

What gets you up in the morning?

School drop off?  No, really it’s because I love checking to see if another order has come in. It makes my day to think I’m designing things kids enjoy wearing.

What are the 3 things you can’t live without?

  1. My family and friends
  2. Chocolate
  3. Hot water

How did redurchin come about and what is the story behind the name?

When I was on maternity leave with my third baby, Zachy, I just needed a creative outlet and started designing t-shirts for fun really, so it all started from there (although we now produce a full range of dresses and tops, and will soon be introducing shorts and skirts too).

Where did the redurchin name come from? My children are a quarter Chinese. When Maya was born her hair stuck up like our logo and her English grandad nicknamed her ‘The little urchin’. I’m not sure about the Red bit. It just had a ring to it.

Where does your inspiration come from?

Well originally I asked my children and their friends what they’d like to see on a t-shirt. Then I made the designs graphic in a way that would appeal to adults too.

I still research all my ideas with kids and make sure they are easy to wear and fun to play in, as well as looking good.

What was the first thing you ever sold?

A t-shirt with a skull design to a young girl who went on to interview Penelope Cruz when she was in Pirates of the Caribbean – I was blown away when Penelope said she loved it.

What’s your fave design .. and why?

I love our Moro dress because it’s in our first original print and its simple pleat design takes the t-shirt dress to another level.


The Moro dress proved to be a big favourite with our lovely customers as well and we are excited that you have continued the design with a twist by launching the Snooch and the Ziggy Dress this season.

Our customers love redurchin designs as they are quirky and a bit different but the pieces are still practical and the cotton they use is just so soft, perfect for little ones with eczema or sensitive skin. We are proud that Beth chooses to use 100% organic grown sustainably in Europe and ethical manufacturers to produce her designs. She personally ensures that every production run meets the high quality standards that she sets.


Thanks so much for your time Beth. It is great to learn a little bit more about you and your lovely label. We are really excited to hear that you will be growing the range to include shorts and skirts as well!

Check out our redurchin and we are pretty sure you will find something you love.